It is always good to hear about retailers making some "magic". The sort of thing that makes people line up around the street for the latest electronic gadget......or a cup cake.  

When stores do it well there's some intangible qualities that can't be replicated in the online environment that make us connect with retailers and the way they present products.  

There's no set formula or checklist, but we all know when we see it. It's what makes us human and not machines.