It's a sad day when an Iconic Australian brand like Oroton faces extinction.  Let's hope the administrators wield their magic and find a buyer to let it live on.  In recent years we've seen many great brands like Marcs, David Lawrence, Herringbone, Rhodes & Beckett, Payless Shoes and Pumpkin Patch all placed into administration.  At least Rhodes & Beckett lives on under new ownership.   I'm sure we'll learn more in the coming weeks about why Oroton ultimately failed, certainly the writing has been on the wall with declining sales and profitability.  They still haven't invented a new way of going broke.