Being my daughter's favourite store, I was intrigued. We have been talking for a while that retail will be all about the experience. Mecca is making the most of their retail space, introducing make up tables to test the products and as they say "play!"
Customers are so savvy and informed (much of which is due to social media) and in many cases, they know what they want before they come into store, so [we need] to deliver a service that’s welcoming and inclusive but can also give them freedom to play. On top of that, the demand for services is at an all-time high and that, of course, has had a huge impact in new store design