An interesting look at response times of online shopping and the challenges of being an Australian retailer with hooks into US sites such as Google, Facebook and others. A timely reminder that the foundational infrastructure that delivers the internet in Australia needs to be constantly upgraded if our economy is to remain competitive. It isn't a particularly sexy political debate but its why undersea cables and a fast NBN is actually important.
Yet retail websites around the world have actually been getting slower over the last year, not faster, says Dynatrace, despite the general increase in connectivity speeds.Why?"It's mainly because of all the third-party connections to Google, Facebook and Twitter," says Dave Anderson, the tech firm's vice president of marketing. "These, and chat functionality, are slowing things down, particularly for Australian sites." This is because data travelling between the US and Australia have to cover huge distances, causing a delay, or latency.