A recent survey from the Australian Centre for Retail Studies at Monash University revealed the improving perceptions retailers have of shopping centre operators.  We all know that for bricks and mortar to survive, retailers and shopping centres need to work together to increase foot traffic by creating the "buzz". And strip shopping locations can also do this.  Shopping can still be a social and relaxing activity, it should be so much more fun than pressing the screen of your iPad....  Yes, Amazon like all online channels is a threat, but many retailers with physical stores are achieving higher than average margins when they really connect to their customers and make it an enjoyable experience.