The second of the levers for mid-sized business to accelerate their growth strategies is "new technology".

 The research indicates that doing the hard yards in aligning your technology investment/ strategy with your business strategy is vital for growth.  Many emphasize the importance of business to consumer technology as part of this and it is true this is important.

To this I would add that in retail, and other industries with a large investment in workforce, providing the technology to ensure your people can deliver on the customer promise is every bit as important.  This stretches to live access to stock levels across the business and easy to use and informative budgeting and forecasting tools.